Once upon a time we purchased fragrance by how it smelled, not by which of our favorite celebrities were the face of it. These days, we’re choosing between Reese Witherspoon, Fergie, Halle Berry, and perhaps even Paris Hilton. (Truth be told, I kind of like her new scent, Siren.)
Next up? Demi Moore, who is the face behind the new Helena Rubinstein fragrance, All You’ve Ever Wanted. Says the company who snagged Demi, “Passionate, entrancing, seductive and in control — these are the bold qualities that characterize the muse behind this fragrance.”
The fragrance, rich in magnolia, iris-cream and cedar notes, launched exclusively at Macy’s this week. Prices range from $60 for a 1.7 oz. eau de parfum and $80 for a 3.4 oz. bottle. Not what you’ve wanted? Check out our Fall fragrance picks here.

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[...] do you look for in a man or woman? Demi Moore wants to know. The new face of the new Helena Rubinstein All You’ve Ever WANTED fragrance, is asking us to tell her in a [...]