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About Us |
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Business OverviewAlways in style is an innovative fashion and beauty website that celebrates the real woman. Currently, most fashion and beauty media focuses on the aspirational, catering to only the most fashion forward women. While we at always in style provide inspiration, we also present women with realistic solutions to their fashion and beauty questions. We know that the modern woman is short on time and desires immediacy when seeking information. We make obtaining that information easy. How do we do this? Our strategy is simple. At always in style we:
Alwaysinstyle.com was founded in 1999 by Doris Pooser, the author of several international best-selling books on personal style. Doris believed in creating tools to provide personalized fashion and beauty advice for all women even before the word was in vogue. Always in style was the first and most comprehensive website to offer style advice unique to each woman. Today it continues to evolve. We strive to refine our content and improve our technology to meet the changing needs of the 21st century woman. As a result, we are now poised to emerge as a leader in the next generation of fashion and beauty sites. Always in style is an international brand with presence in the US, Canada, India and China Our History In the late 1980s, thousands of women with ‘nothing to wear’ completed a questionnaire in Women’s Day Magazine. They sent in photos, pleaded for help, and waited patiently by their mailboxes for a solution from our Founder and Personal Style Expert Doris Pooser. Doris provided these women with personalized fashion and style advice. The survey, known as the always in style "Makeover by Mail," was an instant success. Word spread quickly and the offer was repeated through QVC, Weight Watchers, and JC Penney. Over 125,000 women received personalized style advice and beauty recommendations. Then, in the 1990s a little thing called the Internet boom happened, and the rest, as they say, is history. That humble questionnaire became the foundation for the always in style Personal Profile® program. A powerful software tool, it analyzes each woman’s unique characteristics and preferences to provide personalized advice and customized product recommendations. The goal is to assist women in making smart shopping decisions, increase confidence, and look their very best. But this isn’t where the story ends. Recently, we have expanded the website to include many new features in the effort to keep the user experience lively, entertaining, and informative. We will continue to make more changes to create a tailored experience for each woman. Our TeamDoris Pooser As the daughter of a sought after 5th Avenue designer and seamstress, Doris Pooser was immersed in fashion from an early age. Doris earned a degree in mathematics, but her love of fashion never faltered. In the 1980s, she entered the image-consulting field. It was a burgeoning industry spawned by companies like Color Me Beautiful. Using her background in mathematics, Doris made an impact on the industry by reconceptualizing how color, shape and style were measured. In addition, Doris made use of her experience as a computer programmer to further improve and expand the industry’s core services. She designed algorithms and matrices to create a software program called the Personal Profile®. The tool had the ability to generate customized fashion and beauty advice and product recommendations. Doris is the author of seven best-selling books on personal style. The books have been published in nine countries and over 500,000 copies have been sold in the US. She has personally trained thousands of corporate trainers, image and fashion consultants, personal shoppers and sales personnel. Always in style concepts graduates have gone on to take positions at companies such as Bloomingdales, Nordstrom, and JC Penney. Doris believes that developing one’s own unique personal style projects a polished image to the world, and ultimately develops self-esteem. This concept is the lynchpin of her 26-year career as international best-selling author, corporate trainer, and Fortune 500 keynote speaker. As a style expert, Doris has been featured on all of the major television networks including Lifetime, CNN, Fox and QVC. She has also been featured in many magazines including Marie Claire, Woman’s World, and O Magazine. Doris is a member of National Speakers Association, The Fashion Group, AICI and the Accessories Council. Contact her at: doris@alwaysinstyle.com
Reenie Henry boasts over 20 years of experience in Promotion, Management, Marketing and Sales. She is a sought after public speaker on topics such as business and economic development. In addition, she has successfully created strategic business partnerships with several Fortune 500 companies. As a certified always in style trainer, Reenie Henry has comprehensive knowledge of the Personal Profile® software and its use as a powerful tool to help both individuals and professional organizations. Her entertaining and informative training sessions cover such topics as self-esteem, image and personal style, presentation skills, personal packaging, body language, travel and dining etiquette, and relationships in the work place. Contact her at: reenie@alwaysinstyle.com
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